Travel around the world
Project Title
TartanHacks Rebranding
Year
2022
My Role
UX Designer
UI Designer
UI Designer
Description
Participated in the rebranding of the annual TartanHacks, the largest hackathon in the greater Pittsburgh Area based on this year’s theme Around the World. Lead a team of designers to produce brand, advertisement materials, and merchandise for the event.
Tasks
Logo Design: Create a logo that captures the essence of travel and innovation. The design should be versatile enough to be used in various mediums such as digital platforms, print, and merchandise.
Branding: Develop a cohesive branding strategy, including colour schemes, typography, and visual elements that resonate with the travel theme. Consider how these elements will work in both digital and physical contexts.
App Interface Design: Design the UI/UX for a mobile application interface that attendees will use during the hackathon. This app will serve as the main tool for participants to receive updates, connect with teams, submit projects, and navigate the event.
Branding: Develop a cohesive branding strategy, including colour schemes, typography, and visual elements that resonate with the travel theme. Consider how these elements will work in both digital and physical contexts.
App Interface Design: Design the UI/UX for a mobile application interface that attendees will use during the hackathon. This app will serve as the main tool for participants to receive updates, connect with teams, submit projects, and navigate the event.
Ideation
Iteration
Tartan Stamps
After finalizing the basic design, we then moved on to creating variations of the logo. Since our theme is Around the World, the one thing that came to mind was stamps that people put on letter. To me, them are the best representation of the idea of traveling, adventure, and discoveries. Thus, we decided to design stamps for countries around the world.
Tartanhacks App Wireframing
