As the UX Design Lead of ScottyLabs I worked closely with members of the design team to complete:

‍Logo Design: Create a logo that captures the essence of travel and innovation. The design should be versatile enough to be used in various mediums such as digital platforms, print, and merchandise.

‍Branding: Develop a cohesive branding strategy, including colour schemes, typography, and visual elements that resonate with the travel theme. Consider how these elements will work in both digital and physical contexts.
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‍App Interface Design: Design the UI/UX for a mobile application interface that attendees will use during the hackathon. This app will serve as the main tool for participants to receive updates, connect with teams, submit projects, and navigate the event.
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After knowing the decided theme of Travel Around the World our design team started brainstorming logo design ideas. Since the mascot of CMU is the black scotty dog and our club is named ScottyLabs, we really wanted to incorporate the dog as a part of our logo design.

When designing the look of the scotty dog we went through several rounds of ideation. Our goal is to create a simple yet recognizable design of a short-legged black dog.

Additional assets we designed include a promotional banner, social media posts, and mobile UIs. As a part of the effort to improve user experience, we also redesigned the app user flow to ensure a smooth and understandable app experience.

After finalizing the basic design, we then moved on to creating variations of the logo. Since our theme is Around the World, the one thing that came to mind was stamps that people put on letter. To me, them are the best representation of the idea of traveling, adventure, and discoveries. Thus, we decided to design stamps for countries around the world.