
As Founding Designer at Fastshot.ai, a YC-backed AI no-code startup, I built the company’s brand identity and design system from the ground up, establishing a cohesive visual language across product, marketing, and social platforms. I also designed the core UX for the product editor, refining user flows and interactions to make the experience more intuitive and visually clear.
Proposition and Brand Guidelines

1. Playful
Reflects Fastshot’s mission to make mobile app creation fun, creative, and joyful, inviting users to rediscover their inner child.
2. Empowering
Emphasizes accessibility and confidence, making everyone, from small business owners to creators and students, feel capable of building apps without code.
3. Open
Conveys reliability and approachability while aligning with Fastshot’s goal to democratize mobile app creation.

Purples and pinks are used to make tech feel welcoming.






Watch the video or visit Fastshot.ai →