Love to listen, wherever you are
Project Title
SiriusXM
Year
2022
Partner
Shannon Lin
Description
SiriusXM wants to create a physical space whose focus will be a branded experience and they have decided to pursue the pop-up shop model. It will be located in urban centres for short periods of time (3-4 weeks) and then moved to other cities around the country. We are tasked to design a space that is “an expression of the brand”, rather than a revenue-generating store, by utilizing established and emerging technology to connect with their audience.
Entertainment
Mobility
Connectivity
“To design a pop-up experience that immerses visitors into the world of SiriusXM through a series of physical and digital interactions.”
Transforming Market Square to reflect how
“People and mobility are the forefront of what we do”
Process
In order to appeal to a younger demographic we tried to focus on designing experiences that utilizes cutting-edge technologies. Some of the interactions we came up with include: live DJ, interactive floor, wall display of products and services, limo lounge sound experience, mini ktv bar.
01
Lux-iliary Ride Experience
We wanted to allow visitors to immerse themselves in the sound space of various physical vehicles: how some things sounds in an advertisement or on a mobile device is drastically different than the real thing. Therefore, on the sides of the the pop-up, or the “radio waves,” are multiple luxury vehicles that have built-in SiriusXM services.
02
Concert Remix
The middle interior presents screen-projected walls of existing SiriusXM streaming with an interactive infinity floor. Visitors can move around the space and “vote” on their livestream, sports game, or concert of preference to play next.
03
DJ Soundscapes
The DJ experience utilizes sound visualization technology to create an immersive interactive experience. By selecting the songs they want to hear on the kiosk, the visitors will get the chance to see the music the chose transformed into graphics onto the screens around them. The genre of music each visitor selects generates different visualizations, promoting moments worth capturing.
